In this article we shall be discussing the meaning of the term ‘lawyering’ and then the steps, ways and strategies of building and maintaining a good client base in legal practice.
A law firm is a business entity formed by lawyer(s) , engaged in the practice of law. A lawyer is a person duly qualified to practice law, having been duly called to the bar.
The term ‘Lawyering’ being the focus keyword here simply means the work of a lawyer in giving legal advise, representing clients and promoting the cause of justice.
Lawyers just like every other business man deals with client. The success of a legal practice depends among other things on the client base of the lawyer or law firms. Just like a business man can only sell his goods if he has customers, same way a lawyer can show his lawyering skills if he has clients.
Also worthy of note is that just like in normal business, where to get a customer is one thing and to retain the said customer is another thing, in law practice, to get a client is one thing and to retain or ,maintain the client is another thing.
It takes a good conduct, loyalty and determination to retain a client. For a client to have confidence in a lawyer or a law firm, the lawyer or the firm must have shown diligence, expertise and good conduct. Every client wants a place where his legal right will be strictly protected, where his cause will be treated well and justice obtained for him. At this juncture it will be pointed out that a successful lawyer is not just one that wins a case but one that assists the court in quick and genuine dispensation of justice.
To build a client base is the first step to a successful legal practice while to maintain the client base is next. The same attitude and qualities, skills and techniques you exhibited in getting the trust and confidence of a client is same that you need to retain him. where after sometime, the client begins to see a negative change in your dealing with him or her, he or she either change completely to another lawyer or firm or get another lawyer or firm as a fall back plan, which is not too good.
Lawyering as a skill does not deal only with the skills of representing clients in court, drafting documents , incorporating documents and other legal services but also involves that skill of building a client base and maintaining same. Note also that it is easier to get a client than to maintain him.
LAWYERING: 5 SIMPLE STEPS IN BUILDING AND MAINTAINING THE CLIENT BASE